ABOUT ME

KNOW A BIT ABOUT THE DEVELOPER

I'm Matthew Joshua, a developer focused on the intersection of commerce and code. My work centers on Shopify development, website design, and ecommerce UX — with conversion optimization baked into every decision. I've built across platforms like Squarespace, WordPress, and Shopify, and I lean heavily on AI-assisted development using tools like Base44 and Claude to move faster without cutting corners.

What sets my work apart is design, development, and business thinking in one person. You don't get a template — you get a strategy, engineered.

START PROJECT
Portrait of Matthew Joshua

20+

PROJECTS SHIPPED

4

PLATFORMS MASTERED

90+

AVG. PERFORMANCE SCORE

100%

CUSTOM-BUILT

MY PROCESS

HOW I WORK

01

DISCOVER

We start with your business goals — audience, competitors, and what success actually looks like. No code until the strategy is clear.

02

DESIGN

Wireframes to high-fidelity design, engineered around conversion. Every layout decision is backed by a reason, not a template.

03

BUILD

Clean, fast, responsive development on your platform of choice — Shopify, Squarespace, WordPress, or fully custom.

04

LAUNCH & GROW

Deployment, analytics setup, and post-launch iteration. The site goes live, then keeps getting better.

MY TOOLKIT

TOOLS OF THE TRADE

Platforms and tools chosen per project — whatever gets you the best result, fastest. No loyalty to a stack, only to outcomes.

PLATFORMS

ShopifySquarespaceWordPressWebflow

DEVELOPMENT

ReactJavaScriptLiquidHTML & CSS

AI TOOLING

Base44ClaudeWorkflow Automation

GROWTH

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    base44
    Edit with Base44